![]() An updated mission statement clearly defines the Guild’s relevance to the creative community today: Cultivating the crafts and makers of the Southern Highlands for the purpose of shared resources, education, marketing, and conservation. Membership in the Guild is open to makers in eleven different craft media clay, glass, wood, fiber, metal, leather, natural materials, paper, jewelry, manmade materials, and mixed media. Starting in 2017, there will be a push towards membership recruitment to invite makers and educational centers to utilize the creative benefits and opportunities of the Southern Highland Craft Guild. ![]() The Guild’s new look will roll out over several months through the organization’s website, signage, advertising, and brochures. “We wanted to make sure we’re here for another eight decades and we’re putting policies in place to do so,” says Hannah Barry, Director of Public Relations and Technology. The main focus of this initiative was to re-align the organization with its values by putting infrastructures in place to continue its sustainability in the marketplace, growing membership and attracting new members of all generations. In April 2016, the organization employed consultants Lisa and Dean Peteet of local firm Atlas Branding as co-collaborators in a much desired evolution. ![]() The 86-year-old nonprofit organization boasts over 850 members from 293 counties that span the mountains from Maryland to Alabama. After undergoing an extensive eight-month rebranding process, Southern Highland Craft Guild has released a new logo and supporting messaging. ![]()
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